Re-branding, Wireframe, Messaging
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Washington Suburban Sanitary Commission (WSSC) provides safe drinking water and wastewater treatment for Montgomery and Prince George’s Counties in Maryland. We created a powerful brand slogan for the Small, Local and Minority Business Enterprise (SLMBE) Office, called “Tap In”, with SLMBE. The color palette I used for the Newsletter was chosen from WSSC brand assets; typeface and brand colors. I paired the typefaces Arial Black, Avenir and Century Gothic. I created the original wireframe using Adobe Photoshop.
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