Rebranding, Responsive Logo, Messaging
After 10 years in business, Steelbeach Post Production LLC needed help in refreshing and reshaping their brand to appeal to a wider audience and increase sales. We decided to redesign the logo with a clean design that accompanies the video production reel, while retaining some of the design elements from the original logo.
LOGO REFRESH: OLD TO NEW
One of Steelbeach’s distinguishing attributes is the surfboard like oval shape and sunset gradient, used to ground the logo and tie in the word “beach”. The clean and modern rebrand uses a long steel beam/film reel as a design element within the typography.
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